Since the new year just started, it’s time to look at what the future holds for the travel business, in general, and the hotel industry, in particular. Two really interesting articles on this subject (you can find them here and here ) drew our attention and we’ve decided to sum up the 2010 travel trends for our readers.
European beach destinations already losing market share
Beach holidays are among the best sold vacations, whether we talk about European travelers or foreigners coming to Europe. While both in 2008 and 2009 the market performed quite well, the holidaymakers’ preferences towards the traditional markets – France, Spain and Greece – have shifted. Recently, markets such as North Africa (Morocco) and Eastern Mediterranean and even far beyond (Bulgaria) are starting to gain market share at the expense of the traditional markets.
Travelers are loyal
Since the travel budget is getting tighter and tighter, the travelers are playing it safe. That means they will choose destinations, airlines and hotels they are familiar with. Even in 2009 we’ve already seen more guests returning to the places they’ve already stayed. The brands are those which really benefit from this. If a traveler is pleased with a certain hotel chain, they’ll definitely be looking for them when planning a visit in a new city. Plus, savvy travelers know that they should expect some things in return for their loyalty. Just like airlines offer frequent flyer programs, hotel chains have found numerous ways to keep the customers returning to their hotels.
Always connected
Today’s travelers carry loads of electronic equipment with them, making sure they stay connected and are able to not only stay in touch with the families but also plan their next move when it comes to booking a hotel or a flight. Hotel operators should know that they need to keep up with the demand. It’s both about making sure they are visible online but also about providing guests the use of technology. Free wi-fi is seen as a must and travelers avoid hotels which charge fees for the use of internet.
With the increased popularity of Twitter, Facebook and hotel rating sites, hotels operators should know the power of social media and how easily bad reviews can ruin a hotel’s reputation.
Luxury is still appreciated…but in smaller doses
Travelers will always seek to have a good experience in the hotel they are staying. All of us are looking for upgrades and “quick fixes” and “trading” in order to get better services. But we are also looking to get value for money. Small luxury free-bees like a short massage at the spa included in the room price is enough to grab some undecided customers.
Domestic travel is here to stay
With the economic trends still looking “blurry” for the next year, travelers will not forget about “staycations”. While it doesn’t mean they just crash on the coach during their days off, it certainly means that they will travel within their home country. And of course, they will be looking for cheap accommodation and decent services.
Free breakfast equals more travelers staying in the hotel
Often when we see the price of breakfast at the hotel’s restaurant we just prefer to go to the nearest café and grab something to eat. And statistics prove us right since only 65% of hotel guests regularly have breakfast every time they stay at a hotel.
The trick is to offer free breakfast and come up with a lot of menu choices for (most) dietary requirements. Chances are not many of your guests want bacon and eggs each and every day.
Women-only hotels?
Yes, one opened in Saudi Arabia in 2007 and is successful. But that doesn’t mean hotel managers should ban men from their places. Instead, they should focus more on the women travelers – whether they travel for business or pleasure. Offering a safe environment for the lone female travelers is the best approach.