Earlier this month we talked about the hotel room prices dropping by 20% all over the world and now it’s time to detail the information for a well known European vacation spot.
With its popular cafes, Red Light District, beautiful architecture and no language barrier, Amsterdam has always ranked high among tourists’ choice. But is that enough to keep the occupancy rates and room rates up?
According to this article published by Hospitality.net , the entire Dutch hotel market is suffering from the crisis. All over the Netherlands, the five star hotels took the hardest hit. Occupancy rates dropped from 74.8% in 2007 to 68% last year, while average room rate increased a bit from €178 in 2007 to €180 in 2008. The three and four hotels saw a decline in occupancy rates only since 2008.
In Amsterdam, where the hotel market is mostly dependent on international travelers (and companies) the occupancy rate dropped to 74.9% in 2008 (from 81.4% a year before) while the average room rate decreased to €140 (from €236).
As a direct result of the price drop, the revenues are also falling. The gross operating profit of 3, 4 and 5 hotels in 2008 was 34.9% of total revenues, dropping from 35.9% in 2007.
Over all, in the Netherlands, the average occupancy rate dropped from 72.5% in 2007 to 68.1% in 2008, the strongest drop since 2003. The average room rate dropped from €110 to €105. The study was carried out by Horwath HTL among 288 hotels (3, 4 and 5 star).
The cause of the decline
The cause of the decline can be found in the economic crisis. Company spending all over the world is watched closely and many companies don’t allow their employees to stay in five star hotels anymore.
The future for the hotel market
Hotel managers expect things to start getting better in 2010. As many of 61% of hotel managers expect the hotel market to show signs of recovery in 2010, while a quarter of them are pessimists and expect the market to get better in 2011. But a recover in the room price is not expected until 2011 or even 2012.
As for 2009, it’s expected that the average occupancy rates will continue to fall and the room rates will follow suite. Although signs of recovery are expected in 2010, many hotel managers still predict a decrease in room rates next year.